Why a Google Business Profile is Necessary for a Small Business
Introduction
It has become more important for small businesses to establish an online presence. One effective way to do this is through a Google Business Profile. Google has made it easier for businesses to share their information and engage with potential customers through their platform. This tool allows small businesses to showcase themselves with pictures, accurate business information, and reviews from customers.
We will look at some of the key benefits that Google Business Profile can bring to small businesses, and how it can help them stand out from the crowd in their local area. As a small business owner, I have personally seen the benefits of having a Google Business Profile with my web design business Charipar Web Services in North Liberty, Iowa.
Free Advertising!
It’s FREE!!! Free advertising is a must especially when you are on a budget. Having a Google Business Profile can give you the opportunity to advertise your business for free within your local community. With a Business Profile, you can provide valuable information about your business, including hours of operation, services or products offered, images, and reviews(Most important) from other customers.
This information can increase the visibility of your business in Google search results, and make it easier for potential customers to find you. With a Google Business Profile, you can attract local customers without having to spend any money on advertising.
You can check out my account to see how it looks! Charipar Web Services
Customer Reviews
Google Customer Reviews are a crucial aspect of a small business’s online presence. According to Review Trackers, 63.6% of Customers are likely to visit a company’s Google Business Review before visiting. With so many shopping options available, customers rely heavily on ratings & reviews to determine whether or not they are willing to do business with a company. By collecting and displaying reviews on their Google listing, small businesses can increase their credibility and trustworthiness for potential customers.
In addition, Google Customer Reviews provide valuable feedback for small businesses. They can gain insight into their customers’ experiences with their products or services and use this information to improve their business model. As they show that the company cares about their customer’s satisfaction, the reviews can also be a powerful marketing tool. By providing excellent customer service and responding to negative reviews diplomatically and professionally, small businesses can foster a positive relationship with their customers and gain a loyal following. As a web design business owner, I try to reply to reviews within 48 hours.
Credibility & Trust
Building trust and credibility are crucial for the success of any business, especially small businesses. When customers search online for a product or service, they are more likely to trust a business that has a well-maintained and up-to-date Google Business Profile. This platform allows businesses to showcase their products, services, reviews, website and ratings. Positive reviews and a high rating score can go a long way in building trust and credibility with potential customers. Customers are more likely to trust a business that has a good reputation.
Google Business profiles also provide an opportunity for businesses to connect with their local community. By adding features such as posts, updates, and photos, businesses can show off their personality and connect with their audience. By engaging with customers through comments, questions, and reviews on their Google Business Profile, businesses can create a stronger relationship with their customer base. Building a strong reputation through a well-maintained Google Business Profile can increase customer loyalty and drive more sales.
Mobile Friendly
Google Business Profile can be a powerful tool for small businesses to improve their online presence. One of the major benefits of having a mobile-friendly Google Business Profile is that it allows potential customers to easily find and access your business information on their mobile devices. Users can easily click directions & use Google Maps to find their way to your small business. With more and more people relying on smartphones and tablets to search for local businesses, having a mobile-friendly profile ensures that your business is not only discoverable but also easily accessible. Mobile-friendly Google Business Profile also enhances user experience as it helps customers find everything they need to know about your business with a few taps of their finger.
A mobile-friendly Google Business Profile can also help small businesses improve their visibility on search engines. Google’s search algorithm favors websites that are mobile-friendly, and the same is true for Google Business Profiles. When your profile is mobile-friendly, it is more likely to be shown by Google to people searching for businesses like yours on their mobile devices. This can result in increased online visibility, web traffic, and ultimately, more customers for your business which also helps with local SEO.
Conclusion & My Own Experience
In conclusion, having a Google Business account is essential for any small business in today’s digital age. It provides credibility and trust to potential customers, and it is completely free to set up. Additionally, Google’s mobile-friendly approach ensures that your business listing can easily be viewed on any device, giving you wider visibility and ultimately leading to an increase in sales. By having a Google Business account, you can manage your online presence, including your business information, customer reviews, and website analytics, all in one place.
This software also allows you to connect with customers through messaging and updates, creating a more personal relationship with your audience. Overall, a Google Business account is a valuable tool for maintaining a competitive edge in today’s ever-evolving digital marketplace and can help any small business thrive and grow. Did I mention it’s free to setup & use?!!!
My own business sees about 40-50 interactions a month from my Google business page. I have had 2 customers say they found my page & saw I was 5-star rated and that’s what made them want to do business with me. Most interactions/visits I get from that page are SEO Iowa City or Web design Near me searches. I hope you guys found this blog helpful for your own businesses & best of luck with your business ventures.
If you are a business owner in the North Liberty, Iowa City, and Cedar Rapids area & need a new website for your business, please click the following link (North Liberty Web Design) or use the contact info below.
Additionally Services/Info:
(319) 202-8277
About the Author
My name is Logan, I am web designer & SEO Specialist since 2021 when I created CWS. I graduated from the Tippie College of Business from the University of Iowa in 2020.
870 W Cherry St North Liberty, Iowa 52317
Local Directiories:
https://www.trustpilot.com/review/chariparwebservices.com
https://www.yelp.com/biz/charipar-web-services-north-liberty
https://www.bbb.org/us/ia/north-liberty/profile/web-design/charipar-web-services-llc-0664-32155679
https://www.mapquest.com/us/iowa/charipar-web-services-llc-720003666