By Logan C. (posted 9/23/25)
At Charipar Web Services, we specialize in helping local businesses dominate Google Maps. Recently, we worked with a chiropractor and massage clinic in North Liberty that wanted to stand out for competitive searches like “Chiropractor Near Me” and “Massage North Liberty.”
Within just 3 months, we were able to move them higher in the local map pack and increase their visibility to potential patients. Here’s how we did it:
One of the issues holding this clinic back was outdated business information when they had a different location. They had old addresses floating around on the web.
We cleaned up their Name, Address, and Phone (NAP) across the internet to make sure Google saw them as a consistent, trustworthy business.
We built new local citations in trusted directories to strengthen their online presence and authority. These citations helped validate their business information and gave them a stronger local SEO foundation which helps build trust with Google.
Staying active on Google Business Profile (GBP) is crucial. We started posting updates on their profile every week, highlighting services, tips, and community updates.
We also added weekly Q&As to help answer common patient questions directly on their profile. This gave them more keywords, content, and trust signals inside Google’s own ecosystem.
Google rewards businesses when their website and GBP match. We optimized their homepage to:
Match the GBP categories and services
Use the same business hours as their GBP
Add a Google Maps embed in the footer so Google could easily connect the website to the physical location
These small but powerful steps helped tie everything together and reinforce the clinic’s local presence.
Almost everyone checks reviews before choosing a local business. Instead of replying with a simple “thank you,” we helped the clinic craft replies that included the service provided and the location of their office. Google indexes replies to reviews too!
For example:
“Thanks for your review, Sarah! We’re glad you enjoyed your prenatal chiropractic session here at our North Liberty office.”
Cold outreach is a tried-and-true method of lead generation, although it does come with a fair amount of rejection. Be prepared to hear “no” more often than not, but remember that persistence is key. Start by identifying local businesses in the Iowa City area that could benefit from your product or service.
You can cold call, send emails, or even use social media direct messaging, which tends to have a higher response rate. Social media platforms like LinkedIn, Facebook, and Instagram allow you to directly message local business owners, which can lead to valuable connections and potential leads.
If your local business isn’t showing up in the Google Maps results, you’re losing out on leads every single day. At Charipar Web Services, we specialize in local SEO strategies that get results fast.
👉 Want to see how we can help your business climb the map pack? Contact us today
If you’re looking to build your online presence, whether it’s through a brand-new website, website maintenance, or effective SEO strategies, Charipar Web Services is here to help! We specialize in helping small businesses like yours grow online. Schedule a free website/SEO audit today to discover how we can support your business’s growth. Visit www.chariparwebservices.com to get started!
Additionally Services/Info:
870 W Cherry St North Liberty, Iowa 52317
Local Directiories:
https://www.trustpilot.com/review/chariparwebservices.com
https://www.yelp.com/biz/charipar-web-services-north-liberty
https://www.bbb.org/us/ia/north-liberty/profile/web-design/charipar-web-services-llc-0664-32155679
https://www.mapquest.com/us/iowa/charipar-web-services-llc-720003666
