How We Boosted a Chiropractor & Massage Clinic’s Google Maps Rankings in Just 3 Months

Introduction

By Logan C. (posted 9/23/25)

At Charipar Web Services, we specialize in helping local businesses dominate Google Maps. Recently, we worked with a chiropractor and massage clinic in North Liberty that wanted to stand out for competitive searches like “Chiropractor Near Me” and “Massage North Liberty.”

Within just 3 months, we were able to move them higher in the local map pack and increase their visibility to potential patients. Here’s how we did it:

Step 1: Cleaning Up Inconsistent NAP

One of the issues holding this clinic back was outdated business information when they had a different location. They had old addresses floating around on the web.

We cleaned up their Name, Address, and Phone (NAP) across the internet to make sure Google saw them as a consistent, trustworthy business.

Step 2: Adding Local Citations

We built new local citations in trusted directories to strengthen their online presence and authority. These citations helped validate their business information and gave them a stronger local SEO foundation which helps build trust with Google.

Step 3: Weekly Google Business Profile Updates

Staying active on Google Business Profile (GBP) is crucial. We started posting updates on their profile every week, highlighting services, tips, and community updates.

We also added weekly Q&As to help answer common patient questions directly on their profile. This gave them more keywords, content, and trust signals inside Google’s own ecosystem.

Step 4: Optimizing Their Homepage for Google Maps

Google rewards businesses when their website and GBP match. We optimized their homepage to:

Match the GBP categories and services
Use the same business hours as their GBP
Add a Google Maps embed in the footer so Google could easily connect the website to the physical location

These small but powerful steps helped tie everything together and reinforce the clinic’s local presence.

Step 5: Review Reply Optimization

Almost everyone checks reviews before choosing a local business. Instead of replying with a simple “thank you,” we helped the clinic craft replies that included the service provided and the location of their office. Google indexes replies to reviews too!

For example:

“Thanks for your review, Sarah! We’re glad you enjoyed your prenatal chiropractic session here at our North Liberty office.”

The Results

Cold outreach is a tried-and-true method of lead generation, although it does come with a fair amount of rejection. Be prepared to hear “no” more often than not, but remember that persistence is key. Start by identifying local businesses in the Iowa City area that could benefit from your product or service.

You can cold call, send emails, or even use social media direct messaging, which tends to have a higher response rate. Social media platforms like LinkedIn, Facebook, and Instagram allow you to directly message local business owners, which can lead to valuable connections and potential leads.

Final Thoughts

If your local business isn’t showing up in the Google Maps results, you’re losing out on leads every single day. At Charipar Web Services, we specialize in local SEO strategies that get results fast.

👉 Want to see how we can help your business climb the map pack? Contact us today.

We want to thank Humpal Chiropractic for trusting us with their online presence. If you’re looking for the best chiropractor in North Liberty — and want access to high-end massage services too — they’re the place to contact.

🔗 Visit Humpal Chiropractic

Improve your Google Maps in North Liberty

If you’re looking to build your online presence, whether it’s through a brand-new website, website maintenance, or effective SEO strategies, Charipar Web Services is here to help! We specialize in helping small businesses like yours grow online. Schedule a free website/SEO audit today to discover how we can support your business’s growth. Visit www.chariparwebservices.com to get started!

Website Design & Development: Crafting custom websites that are visually appealing, user-friendly, and optimized for conversion.
Website Maintenance: Ensuring your website remains up-to-date, secure, and running smoothly with regular maintenance services.
Search Engine Optimization (SEO): Boosting your online visibility and driving more organic traffic to your website through effective SEO strategies.
Local SEO: Enhancing your local search presence to attract customers in your area and grow your business.
Content Creation: Developing high-quality, engaging content that resonates with your audience and supports your SEO efforts.