7 Reasons Why a Website Helps Small Businesses Grow

North Liberty Web Design

A website for a small business is an invaluable asset that can help them reach new potential customers, increase visibility locally & nationally, and build a stronger brand. Websites can provide a wealth of information about the company, products, and services, while also providing a platform to engage with customers. All doing this while saving the small business TIME which is the most important asset to a business owner.

1. Increased Visibility

Visibility is extremely important for small businesses as it is the key to gaining new customers and growing. With so much competition in the market, businesses need to stand out and make their presence known. According to Forbes, competition is one of top 5 reasons small businesses fail. By having a strong online presence through social media, search engine optimization, and digital marketing, small businesses are able to expand their reach and attract more potential customers. Additionally, visibility also enhances a business’s credibility. Customers are more likely to trust and choose a business if they have seen or heard about it before. By increasing visibility, small businesses are able to create a strong brand image and establish themselves as a credible player in the market. Therefore, it is important for small businesses to invest in a website to boost their visibility and stay ahead of the curve.

2. Increased Credibility

Websites are an essential tool for businesses to establish credibility with their customers. A well-designed website can create a professional appearance that promotes trust. A business website can display the company’s information such as address, contact details, and background history to help customers validate their authenticity. A good website also features customer testimonials, reviews, and ratings which can improve sales. Furthermore, providing helpful content on a website demonstrates industry knowledge and expertise. A website affords businesses an opportunity to showcase their products or services, update promotions and events, and increase brand recognition. Overall, websites establish a robust online presence that adds to a business’s legitimacy and credibility, which are crucial to driving sales and fostering customer loyalty.

3. Improved Customer Service

Small businesses can benefit from having a website because it allows them to serve their customers better. Customers can find information about the company, its products and services, and other important details anytime they want. This makes it easier for customers to learn about the business at their convenience. Websites with feedback and review features allow businesses to learn more about their customers and improve their services in realtime. Moreover, online shopping and payment options can increase revenue for small businesses & E-Commerce businesses. A website helps create a stronger connection between the business and the customer, which can lead to improved customer satisfaction and loyalty.

4. Time Saver

 As a business owner myself, time is the most valuable asset. Websites have revolutionized the way small businesses are run. They offer numerous advantages, including the ability to save time. A website can automate tasks such as customer inquiries, contact forms, and appointment scheduling, which would otherwise require employees to spend time on the phone or responding to emails. Additionally, a website can streamline the business’s operations by providing clear and concise information to customers, reducing the need for repetitive explanations. Overall, a website can save a small business time that can be better spent on more critical tasks such as product development, projects, customer service, bookkeeping, and most importantly personal time!

5. Increased Sales

A well-designed website can boost sales by showcasing products, providing information, and attracting customers. Optimization for search engines, effective calls-to-action, and social media integration can also increase brand exposure and attract visitors from all over the internet. In short, a website is a powerful marketing tool to grow any business, especially a small business

6. Provides Business Analytics

Website analytics play an essential role in helping small businesses understand their website traffic patterns and user behavior. By analyzing website data, small businesses can make informed decisions concerning their small business Analytics tools can provide insights into the sources of website traffic, the most popular pages, bounce rates, and customer demographics. By analyzing this information, small businesses can gain a better understanding of their customers’ needs and preferences and can tailor their marketing strategies to improve website engagement and conversions. Ultimately, website analytics help small businesses optimize their websites, enhance their online presence, and increase their customer base.

7. Beat the Competition!

According to PR Newswire, 28% of small businesses don’t have a website. Having a website gives a small business an online presence, which is crucial in today’s digital age. and puts you above 28% of small businesses automatically. Through a website, a small business can showcase their products or services to a wider audience. This can help them stand out from their competitors who might not have an online presence.

Moreover, having a website allows businesses to build credibility with their customers. It provides customers with a platform to learn more about the company’s history, achievements, and offerings, as well as read testimonials from other satisfied customers. This builds trust and encourages customers to engage with the business, potentially driving sales.

A website also offers marketing opportunities through the use of search engine optimization (SEO) and social media promotions. By optimizing search and social media profiles, businesses can rank higher in search engine results pages (SERP) and reach potential customers who are searching for similar products or services.

All in all, a website is a crucial tool for small businesses to establish their brand, showcase their offerings, build trust with customers, and gain a competitive edge over rivals.


A well-designed website can be a valuable asset to a small business in several ways. It provides a platform to showcase products and services, making them easily accessible to potential customers. A website can increase visibility, build credibility, and increase sales and conversions. An effective website also builds a strong online presence, making the business more discoverable through search engines. Additionally, websites offer a cost-effective method of marketing that can reach a wider audience than traditional advertising. By utilizing analytics, a website can provide insight into customer behavior and preferences, allowing small businesses to tailor their offerings to meet customer needs. Overall, a website is an obvious investment for small businesses to make. 

If you are a business owner in the North Liberty, Iowa City, and Cedar Rapids area & need a new website for your business, please click the following link (North Liberty Web Design) or use the contact info below.


(319) 202-8277

Charipar Web Services

Charipar Web Services | Web Design * SEO